My mission is to wholeheartedly support and guide passionate artists and entrepreneurs to achieve both personal and business success.
My Intentions & Objectives:
To live simply with passion, love,
and balance . . . one breath at a time.
To openly continue to evolve and share knowledge.
To support artists by giving them an opportunity to focus their time
and efforts on their craft by providing them with
personal and business management,
all the while pursuing to remain aware
of the 5 pillars of DANIO:
simplify | breathe | love | passion | balance
What I can help you with:
Artist Career Development
Learn what it takes to build a sustainable career as an artist.
Gain insight from my experience as an artist manager and booking agent working with both
upcoming and established artists in the electronic music industry.
Design your life and aspire to be a master in the art of living.
Clarify your goals, create strategies, and take action to achieve personal and business goals.
Work smart – Productivity & Efficiency
Learn to fully enjoy your process with the right organizational tools, beliefs, focus, and mindset.
Discover the magic of having a morning routine, daily habits, and mindfulness practice
What is the Danio Artist Development Program all about?
My name is TOMAS AVENDANO,
Founder of Danio Management / Finding Danio
Early in my career, I got lost in an industry and environment I was not passionate about. It led me to a personal, unconscious low point in life – emotionally, mentally, physically, and financially. I needed to make a change and find myself. I moved from Vancouver to Kelowna in 2005 and started a journey of self-discovery.
In 2011, I took my personal life experience and twenty years of skills in administration and management consulting and combined it with my love for business, music, and appreciation for artists’ and entrepreneurs’ passion and shifted my management service company’s focus on Artist & Talent Management.
Initially supporting my talented friend Tyler aka Stickybuds (DJ/Producer), my intention was to build a consulting and management support system for him and other dedicated and passionate artists in which they can achieve success and balance in both their professional and personal life.
Since then, I have been blessed to have directly worked with other DJ/Producers: JPOD, Timothy Wisdom, Slynk, Featurecast, Fort Knox Five, K+Lab, JFB, Qdup, Nick Thayer, Basement Freaks, D-Funk, Pimpsoul, Mr. Bill and Wood ‘n Soo – who have all taught me so much along the way.
I provide professional, personable, simplified management services, and have booked events and tours worldwide. Meanwhile, it is with great importance to me to instill and create an environment that we live a mindful life in order to master the art of living.
Nine years into this journey, it is with great pleasure seeing the growth and accomplishments of our artists, both in their personal lives and artistic careers.
I am honoured and proud to help develop our artists instilling the foundation of professional integrity and mindfulness of enjoying life’s great journey.
We are grateful to travel the world, reach personal milestones, do what we love for a living.
Moving forward, I look forward to continuing to find ways I can be a better resource and support.
I am excited to extend my reach of clients in consulting artists and entrepreneurs who are looking for extra guidance and experience.
~ Tomas (MAY 2020)
Courses and Mentorship
Whether you're feeling lost, just starting off, trying to figure yourself out, looking to gain some insight from my experience in living life as an artist, or you're ready to level up and pursue a career in the music business industry,
I've put together these courses and mentorship program for you to choose from:
Artist in Living
A course focussing on the foundation and basic skills of what it takes to Live as an artist in joy and purpose.
I believe WE are all artists given this gift of life, here to experience, learn, and grow together.
I understand the overwhelming challenges of managing one’s self and finding your life’s purpose and taking action.
I pride myself on being an organized business professional, as well as a kid at heart who will never stop playing and enjoy the wonders of life.
I believe WE can all be masters in the art of living.
This is a LIFE course meant for anyone looking to help discover themselves and find a path in the art of living.
Volume 1 - Artist in Living
Book 1: Foundation
Book 2: Purpose
Book 3: Goals
Book 4: Self-Care
Book 5: Systems in Life
Book 6: Creativity
Book 7: Money
Book 8: Being
Here's a quote that has inspired me over the years to grow and live the way I do:
The Art of Living
“A master in the art of living draws no sharp distinction between their work and their play; their labor and their leisure; their mind and their body; their education and their recreation.
They hardly know which is which.
They simply pursue their vision of excellence through whatever they are doing, and leave others to determine whether they are working or playing.
To themselves, they always appear to be doing both.”
-Francoise Rene Auguste Chateaubriand
Artist in Music Business
Includes Volume 1 - Artist in Living
Continuing from Artists in Living, this course program dives into topics specifically related to the Music Business. Based on my personal experience in the industry, I'll share what I know and feel will help you build a sustainable career as an artist.
Volume 2 - Artist in Music Business
Book 1: Connecting with Your Peeps / Relationships
Book 2: Systems in Business
Book 3: Music Production
Book 4: Music Releases
Book 5: Marketing
Book 6: Booking Events
Book 7: Publishings, Sync, Licensing
Book 8: Money in Business
Book 9: Grants & Sponsorships
DANIO MENTORSHIP PROGRAM
This program includes:
Volume 1 - Artist in Living
Volume 2 - Artist in Music Business
- (8) One-on-One 90 min zoom sessions over the course of 3 months.
* Volume 1 completion required
8 One-on-One Sessions (90 mins)
Customized individual program:
Session 1: Setting the Stage
Session 2: Focus & Clarity
Session 3: The Little Things
Session 4: Industry Relationships
Session 5: Systems
Session 6: Marketing
Session 7: Money
Session 8: Maintenance & Management
"Tomas and I have worked together for the last 10 years. He helped me grow from an unorganized and overwhelmed young man, into an award-winning, prominent artist that tours the world. His passion, virility, and keen business sense allowed me to focus on the parts of my art that I excel at (music), while he took care of all the tasks that I don't (bookings, accounting, travel, goal setting). Every promoter and person who dealt with Tomas on my behalf was consistently impressed with his fair and professional approach to management, I never grew tired of hearing his praise.
I trust Tomas with my life, and would not hesitate to recommend his services to anyone looking to upgrade their current work environment.
He is truly one of the finest people I have ever met, worked with or had the pleasure of calling a friend."
"I've known Tomas for the past 5 years through the music industry and was recently able to retain his help with consulting, life coaching, goal setting, systems, and best practices for running my music business during the rollout of my new album. With his help, the album and singles have gone on to amass over 6 million streams and have had press in LA Weekly, Dancing Astronaut, DJ Mag with support from BBC Radio 1, Sirius XM, and NPR. Tomas is a joy to work with and his professionalism, insight, kindness, and dedication to his craft immensely benefits the BC Music Industry and Internationally."
Juno Award Winner - Electronic Music Album of the Year 2022
"Working with Tomas is a game-changing experience for an artist.
It's not about choosing a mentor who has all the answers, it's about choosing a mentor who knows the right questions to ask you and asks them at meaningful times.
Not only is asking powerful questions at meaningful times a part of Tomas' signature consulting style, but when we first met, his mentorship style dramatically stood out to me. In an industry packed full of people who care about a combination of bottom line + what things look like on the surface, Tomas is a breath of fresh air! He approaches consulting from a holistic place, and success is achieved when an artist is mentally healthy, able to create and share art that is meaningful to them, + has created a healthy financial life for themselves and their business.
Prioritized in that order.
The artist-life can be really tough, so I think it's important for every artist to have someone like Tomas in their corner.
Every time we talk I feel like he's helping me take steps toward living more of my dreams, but I know he'll also be the first one to tell me to take a break too, if he can see I'm stretching myself too thin."
Are you interested in signing up
for a course or mentorship?
I'll let you know when I have officially launched!